JOLLIBEE
by: Crecel A. Batacandolo

        Basically, Jollibee is the largest fast food chain in the Philippines. The company of Jollibee is one of the most admired fast food chain especially for kids. Truely, the customers satisfaction has always been key to Jollibee’s success. As a statement of fact, Jollibee had grown to be one of the most recognized and most preferred brands in the country.

        Most of the time the customers lane is like playing longest line, Because some people are admired to choose Jollibee rather than other brands or fast food chains. Other thing is that the item sold in Jollibee are all affordable. Aside from low prices they also have some promos made for kids. Good thing, it adds another good image to the company.

        Jollibee from the word itself, it is a cute bee that gives happiness to children. Behind the mascot is the man who imitates the moves of a bee. When it comes to the taste of their foods it is more savory than other brands. That's why it is the most visited fast food chain in the Philippines.

           The rate of the company of Jollibee will increase as they survey about the customers feedbacks and satisfaction through giving questionnaires to the current customers. Every Time they open new branches in the Philippines it is an opportunity to those people who resides near the new branch. As advantage, people nearby will be happy because they don't need to travel just to order and eat their favorite meals in Jollibee.

           Customers satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines.